Privacy Policy

This Privacy Policy explains how Aprika collects, uses, stores, shares, and protects your personal information when you visit or make a purchase from www.aprika.in.

Throughout this Privacy Policy, the terms “we”, “us” and “our” refer to Aprika and/or Alda Fashion.

By accessing our website, using our services, or placing an order with us, you agree to the terms of this Privacy Policy.

Section 1 – Information We Collect

When you purchase something from our store, we collect the personal information you provide to us as part of the buying and selling process. This may include:

·       Full name

·       Email address

·       Phone number

·       Billing address

·       Shipping address

·       Order details

·       Payment status

·       Product preferences

·       Return, exchange, refund or support-related information

When you browse our website, we may automatically receive certain technical information such as your internet protocol address, browser type, device type, operating system, location data, pages visited, time spent on the website, and other browsing information.

This helps us improve our website, understand customer behavior, provide better services, and maintain website security.

Section 2 – How We Use Your Information

We use your personal information for the following purposes:

·       To process and confirm your orders

·       To arrange shipping and delivery

·       To communicate order updates

·       To handle returns, exchanges, refunds, complaints, and support queries

·       To verify payments and prevent fraud

·       To improve our products, services, website, and customer experience

·       To send you marketing communication, offers, product updates, and promotional messages, where permitted

·       To comply with applicable legal, regulatory, tax, accounting, and business requirements

·       To protect our website, customers, business, and rights

Section 3 – Consent

When you provide us with personal information to complete a transaction, place an order, verify your payment, arrange delivery, request an exchange, return a product, or contact customer support, we understand that you consent to our collecting and using your information for that specific purpose.

If we ask for your personal information for a secondary reason, such as marketing communication, promotional messages, email updates, WhatsApp updates, or newsletters, we will either ask for your consent directly or provide you with an option to opt out.

Section 4 – Withdrawal Of Consent

You may withdraw your consent for marketing communication or the continued use of your personal information, subject to legal, contractual, and business requirements.

To withdraw your consent, you may contact us at:

Email: aprikafashions@gmail.com
Phone/WhatsApp: +919321650057
Address: 1^st Floor, above Chaudhary ceramics shop, Opposite Bhandari Compound, 90 ft. Road of Ganesh Nagar, Ganesh Nagar, Kandivali West, Mumbai – 400067.

Please note that even after withdrawal of consent, we may retain and use certain information where required for order processing, legal compliance, dispute resolution, fraud prevention, record keeping, tax purposes, or legitimate business requirements.

Section 5 – Email, SMS And WhatsApp Marketing

With your permission, we may send you emails, SMS messages, WhatsApp messages, or other communication about our store, new products, offers, collections, order updates, and other information related to Aprika.

You can opt out of marketing communication at any time by following the unsubscribe instructions provided in the message or by contacting us at aprikafashions@gmail.com.

Transactional messages related to your order, shipping, delivery, payment, exchange, return, refund, or support request may still be sent even if you opt out of marketing communication.

Section 6 – Payment Information

We use secure third-party payment gateways and payment service providers to process payments on our website.

Aprika does not directly store your complete credit card, debit card, UPI, net banking, wallet, or sensitive payment credentials.

Payment information is processed by the respective payment gateway or payment service provider in accordance with their own security standards, terms, and privacy policies.

Your payment transaction information is used only as long as necessary to complete the purchase transaction, process refunds where applicable, handle disputes, and comply with legal or accounting requirements.

Section 7 – Third-Party Services

We may share your information with trusted third-party service providers only to the extent necessary for them to provide services to us and to complete your order.

These third-party services may include:

·       Shopify or website hosting/platform providers

·       Payment gateways

·       Courier and logistics partners

·       Order management tools

·       Email, SMS, and WhatsApp communication providers

·       Marketing and advertising platforms

·       Analytics tools

·       Customer support tools

·       Fraud prevention and security service providers

Certain third-party service providers may have their own privacy policies regarding the information we are required to provide to them. We recommend that you review their privacy policies to understand how your personal information may be handled by them.

If you proceed with a transaction involving a third-party service provider, your information may be subject to the laws of the jurisdiction in which that service provider operates.

Section 8 – Disclosure Of Information

We may disclose your personal information if required to do so by law, regulation, legal process, government request, court order, or law enforcement authority.

We may also disclose your information if you violate our Terms & Conditions, if required to protect our legal rights, or if necessary to prevent fraud, misuse, security threats, or harm to Aprika, our customers, or others.

Section 9 – Cookies And Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, maintain user sessions, understand website performance, analyze visitor behavior, remember preferences, and support marketing or advertising activities.

Cookies may help us understand how visitors use our website, which pages are visited, and how we can improve our store experience.

Where applicable, we may also use tools such as analytics platforms, advertising pixels, and remarketing tools to improve our marketing and website performance.

You can choose to disable cookies through your browser settings. However, disabling cookies may affect certain features or functionality of our website.

Section 10 – Links To Other Websites

When you click on links on our website, they may direct you to third-party websites or applications.

Once you leave our website or are redirected to a third-party website, you are no longer governed by this Privacy Policy or our website’s Terms & Conditions.

We are not responsible for the privacy practices, content, policies, or security of third-party websites. We encourage you to read their privacy policies before providing any personal information.

Section 11 – Security

To protect your personal information, we take reasonable precautions and follow generally accepted industry practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

However, no method of transmission over the internet or electronic storage is completely secure. While we make reasonable efforts to protect your information, we cannot guarantee absolute security.

Section 12 – Data Retention

We retain your personal information for as long as necessary to fulfill the purposes mentioned in this Privacy Policy, including order processing, customer support, returns, exchanges, refunds, legal compliance, accounting, tax requirements, fraud prevention, and dispute resolution.

When your information is no longer required, we may delete, anonymize, or securely store it as required by applicable law and business requirements.

Section 13 – Your Rights

Subject to applicable law, you may request to access, correct, update, or delete personal information that we hold about you.

You may also withdraw consent for certain types of communication, such as marketing messages.

To make such a request, please contact us at aprikafashions@gmail.com.

We may need to verify your identity before processing your request. Some requests may be subject to legal, contractual, security, or business limitations.

Section 14 – Age Of Consent

By using this website, you confirm that you are at least the age of an adult in your place of residence, or that you are using this website under the supervision and consent of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate consent.

Section 15 – Changes To This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes and clarifications will take effect immediately upon being posted on the website.

If we make material changes to this Privacy Policy, we may notify you by updating the date on this page or through other appropriate communication, so that you are aware of what information we collect, how we use it, and under what circumstances we may disclose it.

Your continued use of our website after any changes are posted constitutes your acceptance of the updated Privacy Policy.

Section 16 – Questions And Contact Information

If you would like to access, correct, update, amend, or delete any personal information we have about you, register a complaint, withdraw consent, or request more information, you may contact us at:

Privacy / Grievance Officer: Mr. Vinit
Email: aprikafashions@gmail.com
WhatsApp: +919321650057
Address: 1^st Floor, above Chaudhary ceramics shop, Opposite Bhandari Compound, 90 ft. Road of Ganesh Nagar, Ganesh Nagar, Kandivali West, Mumbai – 400067.
Website: www.aprika.in